James Kwon Lee, Film Writer-Director-Producer
The answer will shock you. It shocked me when I first studied movie history.
First of all, the most viewed film is not Avatar (2009) or Titanic (1997). Those two films set the box office record for “highest grossing film worldwide”—but highest grossing does not mean most viewed.
The average movie ticket price today is at least 10x more expensive than what is was in the past. And Avatar being a 3D movie, charged even more per ticket. So it’s very likely that Avatar’s viewership (in theaters) is at least 10x less than a top-performing movie from ten or more years ago.
So then, if we adjust the box office numbers for inflation, is the most viewed movie of all time Gone With The Wind (1939) ?
After all, more people bought tickets to see this movie in a theater than any other film…
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