Productivity in its basic form means to produce more. This is a misleading statement for any individual or business because the definition suggests that volume is the aim. Productivity could be better described as producing what is good, better. Matt Perman, author of What’s Best Next, describes it as a focus “not primarily on doing more things in less time but rather in doing the right things in a flexible way”
Right, good, these seem like high ideals: world peace, protecting the abused and marginalised; don’t these ideals often sit outside our remit of work? Matt Perman would like to suggest otherwise: that this is a focus on the right and the good of our own day-to-day work.
Everything can be done well, even the books, the housekeeping, the posting (both traditional and media based). Given infinite time we can do things better and better, normally there is an exact…
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